Publications & Insights
Big data analytics is the process of examining big data to uncover hidden patterns, unknown correlations and other useful information that can be used to make better decisions.
Wisewell together with Millikart Group started research work in the field of fraud detection and cash management for banks. The results can be used by banks to detect fraud patterns and cash flow optimization.
Big Data or why the death of Titanic. So we will not do talk about what the big data is, we will talk about how to use it.
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Understanding marketing analytics allows marketers to be more efficient at their jobs.
To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don't often get the recognition they deserve for having to master so many different software tools, but if there's one profession that requires knowledge of more tools than a Swiss army knife, Digital Marketing is it.
Consumers are connecting and interacting with media and brands in more sophisticated and engaging ways than ever before. Wisewell help you understand, down to the last eyelash, who your most valuable consumers are and how they behave.